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In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

Ideally, your carpet cleaning service should include the use of all natural products, skin and spot treatments, deodorizing after cleaning and other extras for the price quoted.

SEO is a three letter acronym short for Search Engine Optimization. Search engine optimization about trying to rank higher in search engines. To rank higher you make changes to your website that make it easier for search engines to understand your content. Also, it can mean getting links from other websites.

Types of SEO. As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

SEO training for social media managers, executives and entry-level employees. This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market.