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If you are a business owner or a sales manager, you've probably heard the term CRM. C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.

Here are some of the key ways an online store can look to increase satisfaction levels through customer support. Be Helpful. Be Honest. Over-Deliver. Be an Expert. Keep it Simple. Offer Easy Returns.

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.

The top picks are Salesforce, Insightly and Zoho CRM. Those that made it to the short list include Infusionsoft, SugarCRM, Microsoft Dynamics, Nutshell, NetSuite, Act!, TeamWox and Highrise.

Customer support is of paramount importance when it comes to email marketing which is why most premium service providers offer additional customer support to help customers boost business and sales.

All popular and premium service providers ensure that customer has access to live chat features, email complaints redressal, and commonly answered queries to provide quality customer support.