Resultsbee.com

B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer.

There are essential factors to evaluate when choosing a B2B ecommerce platform and they include functionality, type of platform, cost, security and maintenance.

In the recent times, the demand and popularity for B2B ecommerce platforms has increased. The major reason that has led to this shift is the growth in the number of businesses going online.

While the B2C ecommerce platform serve the process of selling products directly to customers, B2B is the process of selling products to the different other businesses.

Some of the popular B2B ecommerce platforms to from include Contalog, Geocart, Netsuite, SAP Hybris, InsiteCommerce and Intershop among several others.

The key features included in the most powerful B2B ecommerce platforms include group specific catalog and pricing, volume purchase, reorder ability, access restriction and flexible payment options.