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Marketing automation software is an advanced platform that is designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance which aids engaging, retaining and growth.

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes, like emails, social media, and certain website actions.

Marketing automation platforms are for organizations of all sizes. For small organizations, marketing automation allows you to stretch your limited resources and reach just as many prospects as any larger sized entity. For larger organizations, automated processes help keep campaigns organized to make sure you do not lose sight of your contacts

Some of the advantages of email marketing are reduced overhead costs, it reduces time, less efforts, helps to promote your brand, and increases communication with customers.

The marketing automation software benefit a business overall whilst Reduce your staffing costs, Increased revenue and average deal size, Be more effective, Less repetition, more creativity, Improves accountability of marketing & sales teams, and targets potential customers across multiple channels.

Trying to chase down hundreds of conversion paths could be difficult. Marketing automation connects multiple touch points and marketing channels including social media, email marketing, and content marketing. Marketing automation makes it easier to send personalized, one on one targeted messages.