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Relationship with your customer plays a vital role in the success of your business. CRM software uses technology to successfully better this relationship.

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.

CRM helps in many ways in the corporate world. Some of the common areas that it benefits are business management, data analysis, targeted marketing, customer tracking and sale tracking.

Application Programming Interface to connect the CRM solution with multiple systems, multiple contact information, and dashboards with summarised sales data are some of the top features of CRM.

FreshSales.io, Zoho CRM, Cratio CRM and Kreato CRM are some of the top expert- recommended CRM software that you can consider installing for your business today.

CRM software helps in analysing and understanding the buying pattern of the customer. With this collected data, you can study your target demographic better and design your product accordingly.