Resultsbee.com

Digital screens can do something that static signage never could: offer dynamic, entertaining content that is relevant to the audience, time of day, event and more. Thanks to this dynamic content and its interactive, people tend to be more drawn to digital signage.

Interestingly, digital signage has a 47.7% effectiveness on brand awareness. Digital displays capture 400% more views than static displays. Indeed, 75% of travelers recall seeing a digital billboard within the past month.

Signage is essential in building brand visibility and increasing customer awareness. By using traditional signage businesses can create a distinctive and memorable brand to differentiate from the competition, whilst also increasing customer recognition.

Top benefits of using digital signage for business are:Irresistible visual appeal. Stand out in a large pool of advertisements.Empowered customers and clients.Automated operations.Better customer experience.Additional financial benefits.Improved internal communication.Gather intelligence effortlessly.

Types of digital signage are:1. Readerboards. Non-interactive digital monitors that can display various content assets.2. Interactive information boards. Interactive digital monitors that display and allow users to interact with content assets.3. Interactive wayfinding directories.4. Video walls.

POS systems are capable of furnishing business holders with accurate digital signage. This means the merchant can easily advertise his/her business digitally from anywhere in the world. It will then spread the word to suppliers and retailers in the form of an advertisement on LCD pole displays, etc.