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Application Programming Interface to connect the CRM solution with multiple systems, multiple contact information, and dashboards with summarised sales data are some of the top features of CRM.

Customer relationship management(CRM) software is a technology that is today used by small and big businesses to organise, automate, and monitor customer information.

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.

The top picks are Salesforce, Insightly and Zoho CRM. Those that made it to the short list include Infusionsoft, SugarCRM, Microsoft Dynamics, Nutshell, NetSuite, Act!, TeamWox and Highrise.

CRM software helps in analysing and understanding the buying pattern of the customer. With this collected data, you can study your target demographic better and design your product accordingly.

FreshSales.io, Zoho CRM, Cratio CRM and Kreato CRM are some of the top expert- recommended CRM software that you can consider installing for your business today.