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On the surface, direct mail marketing may appear like a simple process, but successful direct mail campaigns are created strategically, over a period of time. Before getting your marketing piece out the door, there are a number of steps to follow to achieve maximum results. Follow this process and youll understand how direct mail marketing works. A

Mail receptacles or door slots are not required at businesses and offices that are open and have someone on hand to receive the mail when the carrier calls.

The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

Top 10 supermarket giants in the world. The world's largest retail company, Wal-Mart was founded by Sam Walton in 1962. Incorporated on October 31, 1969, Walmart has 8,500 stores in 15 countries. Image: A shopper carries her purchases from Walmart Neighborhood Market in Chicago.

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this in house and wind up only paying for printing and mailing.

Direct mail marketing does not fit every marketing goal, although it is best used as an affordable strategy to build awareness, promote a new offering or event, and remind customers of your business and its products or services. Here are the three best reasons to use direct mail marketing: 1) To build awareness: Get the word out about your business