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Justin Timberlake will take the stage at Super Bowl LII to perform the halftime show.

Here is what you need to know regarding the money in Super Bowl 50. The Super Bowl is the most valuable sports event brand in the world and will generate at least $620 million in revenue, according to my colleague Mike Ozanian.

The is the first time in 31 years that the Super Bowl has been in Silicon Valley, and wealthy local residents are undoubtedly helping to drive up ticket prices. The most expensive tickets sold for Sunday's game so far were a pair of seats near the 50-yard line, which went for $20,500 each.

The game is scheduled to be held on February 4, 2018, at U.S. Bank Stadium in Minneapolis, Minnesota, the second Super Bowl in Minneapolis, which previously hosted Super Bowl XXVI in 1992. The game will be televised in the United States by NBC.

Super Bowl LIII, the 53rd Super Bowl and the 49th modern-era National Football League (NFL) championship game, will decide the league champion for the 2018 NFL season. The game will be played on Sunday, February 3, 2019, at Mercedes-Benz Stadium in Atlanta, Georgia.

Generally speaking, the average Super Bowl ticket costs between $2,500 and $3,000, but that price varies depending on the particular matchup and when the tickets are purchased. Super Bowl XLIX between the Seahawks and the Patriots was an exception to this rule, with tickets averaging $4,314.