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The best policies to be adopted by companies in case of mass text messaging services include the following:Providing value in every message.To not to text too often as otherwise, the audience will lose interest.Allow people to opt-out in case they dont want the messages.Get them to opt-in and maintain a certain standard.

Fully Featured Business SMS Platform. When you need to send short and accurate messages to customers, partners, or employees, SMS text messaging represents a cost-effective, efficient and secure way to communicate.

Mass text messaging is much cheaper than any other form of marketing. By this method, you can connect to thousands of customers in a matter of seconds for as little as $50. Newspaper ads, commercials, radio ads are all a lot more expensive than mass texting. This method is not only cost-effective but has a high ROI as well.

Sending coupons, special deals, current events and other information to your customers automatically through SMS messaging is a convenient way to reach your market and grow your audience. With many text message marketing services, you can send multimedia messages (MMS) or ask questions with a poll or a survey.

SMS stands for short message service. Simply put, it is a method of communication that sends text between cell phones, or from a PC or handheld to a cell phone. The "short" part refers to the maximum size of the text messages: 160 characters (letters, numbers or symbols in the Latin alphabet).

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial short code.