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A customer loyalty program helps you build stronger relationships with your customers by rewarding them for buying your products or services. The benefits are Improving customer retention.Encouraging repeat business.Increasing customer lifetime value.Building stronger relationships with your customers.Increasing customer satisfaction.Provid

Offering a loyalty program is a great way to keep your customers coming back for more and turn one-time purchasers into real advocates for your business. The first step to setting up a customer loyalty program is working out the right type of program for your business. This means you need to understand your customers: what motivates them, their buy

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There are lots of different types of customer loyalty programs that all work differently and offer different rewards or benefits for your customers. 1. Customer loyalty points programs - Customers earn points when they spend money with your company, and they can redeem the points to get a discount on their next purchase or for other special offers

Points programs are great at getting lots of people to sign up, but not great at increasing engagement due to low differentiation and low value. These programs are all about acquisition and not much else. While there are some points programs that are successful and provide more value, these programs are best paired with a premium loyalty tier.

Refer-a-friend loyalty programs are exactly that: They reward customers for referring friends, family, or colleagues, giving them discounts or special offers. One company that uses a refer-a-friend loyalty program is Mahabis. Interestingly, they offer slightly different referral offers for different regions. For their U.S.-based customers, they off