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In general, the company gift allows the company to express appreciation for the relationship that exists between a given party and the company. The gift also signifies that the company feels it has benefited from the relationship and wishes to continue enjoying the benefits associated with the connection.

Companies of all sizes and in varying circumstances employ approach of corporate gifting.

These days, gift cards are as good as giving someone a fat wad of cash and who doesn't want that? Gift cards not only take the pressure off the gift-giver to become a seasonal mind-reader but also prevent those awkward moments we've all had opening gifts we hate from the people we love.

The average American spent $882 on holiday gifts. In 2016, it is expected that the average American will be spending $929 on gifts for friends and loved ones surpassing $900 for the first time since 2006. It should come as no surprise that the average cost of gifts is so high.

According to the IRS, a gift is "Any transfer to an individual, either directly or indirectly, where full consideration (measured in money or money's worth) is not received in return." The gift tax was implemented in order to stop people from dodging the Estate Tax by giving away all of their money before death. While most individuals don't need to