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Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.

During the ad posting process, you have the option to choose the expiration date for your ad. The default setting is 6 months. Available expiration deadlines are 1 week, 2 weeks, 3 weeks, 1 month, 2 months, 3 months, 6 months, and 9 months. If you would like to change the expiration date of your ad simply log in to your account and go to the Your S

Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).

Sales Promotion Strategies. There are three types of sales promotion strategies Push, Pull, or a combination of the two. A push strategy involves convincing trade intermediary channel members to push the product through the distribution channels to the ultimate consumer via promotions and personal selling efforts.