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Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving.

If you are a business owner or a sales manager, you've probably heard the term CRM. C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.

Relationship with your customer plays a vital role in the success of your business. CRM software uses technology to successfully better this relationship.

The top picks are Salesforce, Insightly and Zoho CRM. Those that made it to the short list include Infusionsoft, SugarCRM, Microsoft Dynamics, Nutshell, NetSuite, Act!, TeamWox and Highrise.

FreshSales.io, Zoho CRM, Cratio CRM and Kreato CRM are some of the top expert- recommended CRM software that you can consider installing for your business today.

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.