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They are REST API, SOAP API, Bulk API, and Streaming API. Together they make up the Salesforce data APIs. Their purpose is to let you manipulate your Salesforce data, whereas other APIs let you do things like customize page layouts or build custom development tools.

Perhaps the most important difference is that NetSuite is primarily an ERP (Enterprise Resource Planning) software with an included CRM system. On the other hand, Salesforce is only a CRM software solution with no ERP included.

A data integration solution uses APIs (SOAP or REST) to deliver data from one system to another, as well as to update Salesforce objects, perform searches, maintain passwords, and more. Process integration connects apps and systems at the workflow level to implement business processes end to end.

Tableau. Salesforce made waves when they acquired Tableau for a whopping $15.3 billion. Salesforce wanted to purchase Tableau for a good reason: the end-to-end data analytics platform is a giant in the visualization space.

Salesforce already connects seamlessly to Tableau, simplifying the ability to leverage Tableau's analytical power to gain deeper understanding of the metrics that matter most to your company.

Apex is a proprietary language developed by Salesforce.com. It is a strongly typed, object-oriented programming language that allows developers to execute flow and transaction control statements.