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SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial short code.

A service like this has a lot of benefits. With the help of mass text messaging services, the user can send messages to a wider audience at the same time. It is a fast and flexible way to communicate. It involves low cost and has a high ROI. These messages can be personalized according to the recipients.

Mass text messaging is much cheaper than any other form of marketing. By this method, you can connect to thousands of customers in a matter of seconds for as little as $50. Newspaper ads, commercials, radio ads are all a lot more expensive than mass texting. This method is not only cost-effective but has a high ROI as well.

Many companies enable its audience to opt-out of the service if they choose to by sending STOP or CANCEL messages or filling a short unsubscription form. It is important because people must have the freedom to not receive marketing messages if they dont want them. A facility like this inspires confidence in the customers and makes them likely to op

The best policies to be adopted by companies in case of mass text messaging services include the following:Providing value in every message.To not to text too often as otherwise, the audience will lose interest.Allow people to opt-out in case they dont want the messages.Get them to opt-in and maintain a certain standard.

If you are an android user, then you can go to the message option in the menu and then under settings, go to advanced settings. Here you select group messaging. After this, you have to choose the option that says send an SMS reply to all recipients and get individual replies.