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They are REST API, SOAP API, Bulk API, and Streaming API. Together they make up the Salesforce data APIs. Their purpose is to let you manipulate your Salesforce data, whereas other APIs let you do things like customize page layouts or build custom development tools.

Perhaps the most important difference is that NetSuite is primarily an ERP (Enterprise Resource Planning) software with an included CRM system. On the other hand, Salesforce is only a CRM software solution with no ERP included.

Enterprise Resource Planning, or ERP, is a large-scale software program designed for modern businesses, both large and small. A simple definition is that ERP systems aid the flow of internal business processes and allow for communication between a business's departments and its internal functions and data.

CRM helps in many ways in the corporate world. Some of the common areas that it benefits are business management, data analysis, targeted marketing, customer tracking and sale tracking.

Tableau. Salesforce made waves when they acquired Tableau for a whopping $15.3 billion. Salesforce wanted to purchase Tableau for a good reason: the end-to-end data analytics platform is a giant in the visualization space.

A data integration solution uses APIs (SOAP or REST) to deliver data from one system to another, as well as to update Salesforce objects, perform searches, maintain passwords, and more. Process integration connects apps and systems at the workflow level to implement business processes end to end.