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Digital screens can do something that static signage never could: offer dynamic, entertaining content that is relevant to the audience, time of day, event and more. Thanks to this dynamic content and its interactive, people tend to be more drawn to digital signage.

Signage is essential in building brand visibility and increasing customer awareness. By using traditional signage businesses can create a distinctive and memorable brand to differentiate from the competition, whilst also increasing customer recognition.

Interestingly, digital signage has a 47.7% effectiveness on brand awareness. Digital displays capture 400% more views than static displays. Indeed, 75% of travelers recall seeing a digital billboard within the past month.

Following are the different ways of using digital signage:Feature a product, item, or service.Explain the value in a product, item, or service.Create urgency.Entertain customers.Communicate brand values.Communicate with staff.

Top benefits of using digital signage for business are:Irresistible visual appeal. Stand out in a large pool of advertisements.Empowered customers and clients.Automated operations.Better customer experience.Additional financial benefits.Improved internal communication.Gather intelligence effortlessly.

Types of digital signage are:1. Readerboards. Non-interactive digital monitors that can display various content assets.2. Interactive information boards. Interactive digital monitors that display and allow users to interact with content assets.3. Interactive wayfinding directories.4. Video walls.