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The top picks are Salesforce, Insightly and Zoho CRM. Those that made it to the short list include Infusionsoft, SugarCRM, Microsoft Dynamics, Nutshell, NetSuite, Act!, TeamWox and Highrise.

If you are a business owner or a sales manager, you've probably heard the term CRM. C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving.

FreshSales.io, Zoho CRM, Cratio CRM and Kreato CRM are some of the top expert- recommended CRM software that you can consider installing for your business today.

Application Programming Interface to connect the CRM solution with multiple systems, multiple contact information, and dashboards with summarised sales data are some of the top features of CRM.

Relationship with your customer plays a vital role in the success of your business. CRM software uses technology to successfully better this relationship.