newsprompt.coCOMPANY LOGOS CREATOR
Modern businesses depend a lot on making effective communication with their potential customers. Marketers make strategies to ensure that people can engage with a business in a variety of ways. Therefore, business owners spend a lot of money on creating visual tools to engage people and to interact with them. Today, logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity. Even, logos designed using an online logo maker carries the same essence as a logo designed by professional designers. A logo serves many purposes in the modern world of business. It can send the right business message to your target audience. A professionally designed logo has the power to convert people into loyal customers. There are many ways a well-designed logo can serve its company and business.
Importance of logo designing:
Your logo is you or your business’ first point of contact with the outside world. If people connect with your branding, the likelihood is they’ll be more open to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centerpiece of most branding schemes. And we all know that it’s often the part of a new identity that is most picked apart by the public.
Logo Designing Tips:
- Explore conceptual icons: In logo design, an icon is a simplified visual that captures the spirit of your brand. A common misconception is that your icon should literally be an image showing what your product or service is. While this may benefit some, it doesn’t have to be the case for all businesses. You can explore more conceptual (or even abstract) icons to emphasize what it is your company does.
- Use the space you have: For most businesses, an icon is simply not enough to fully express their brand identity. This is why some logo makers give you the option to insert your name and tagline. Also known as a slogan, taglines are dramatic phrases that sum up the tone and premise of a brand. Now, not every company has a tagline. And that’s okay, but that doesn’t mean you should let this valuable space go to waste. If your name allows it, you can break it up into two lines while keeping the same font and size for both lines.
- Play around with caps or lowercase: Sometimes, it’s the small details that make all the difference. Something as simple as playing around with caps and lowercase could bring your trademark to a whole new level. Traditionally, uppercase logos give off a strong sense of authority, while the use of lowercase exudes a more approachable, casual vibe. That’s not to say you can’t utilize uppercase text while softening the appearance with your choice of colors. It’s all a matter of balance.
- Understand handwritten fonts: Creative typography remains to be one of the major logo design trends. Specifically, handwritten fonts are some of the best fonts for logos. They offer a quirky and authentic feel that is sure to delight any customer. They are especially effective when used as the font of your tagline. If you’ve opted for one of these font styles, then this tip is for you. Often the use of caps for handwritten fonts make them seem less authentic, so take that into account.
- Balance your tagline: Let’s talk about your tagline. A simple rule to follow to ensure that your logo makes sense is to always make your tagline shorter than your name. This is why we suggest going for no more than 25 to 30 characters. For the same reason, if you’re using a thicker font for your name, it’s best to use a thinner (or more basic) one for your tagline.
- Adjust your name and tagline: Remember the golden rule of design? That’s right, it’s all about visual balance. This is why, although smaller in dimension, your tagline should always be perfectly aligned with your name. This will give your viewers and potential clients a natural sense of harmony.In the situation where either your name or tagline is considerably longer, you can easily solve that by adjusting the font or size of either elements.
- Let your logo breathe: If you decide to go in this direction, be sure to leave enough space between your chosen frame and logo. In essence, allow your logo some breathing room. If things are looking a little cramped, simply enlarge the frame or decrease the font size.
- Give your background contrast: Following the theme of visibility, another way to ensure your logo is always ‘seen’ is by selecting a background color that gives enough contrast with your text. If the color of your text is white go for a darker background color such as black. So small, yet so effective.
- Size up your icon: The size of your icon affects the placement of certain other elements of your logo. Your icon should never be smaller in height than that of your text. To fix this, you can size up your icon to the same height of your text or even make it slightly bigger.
Top 5 online logo design tools:
Hatchful
LogoMakr
DesignEvo Logo Maker
Canva Logo Maker
MarkMaker
