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Some of the common products that brands and businesses often use in their marketing campaigns include USB sticks, electrical items, mugs, stationary, calendars, bags, and promotional clothing.

While giving promotional products, a brand must ensure that the products are of high quality, can be used on a daily basis for months, and are related to the domain of the business.

Not placing orders for the products on time, not taking enough time to figure out the design of the products, and giving out very generic products will negate the goals of giving promotional products.

It is difficult for businesses to quantify the return on investment for promotional products, however, parameters like incremental margin approach and call-to-action responses can measure ROI.

Most businesses are meticulous with the timing of promotional products that are ideally given out during conferences, trade shows, sponsored events, and giveaways organized by the business.

When brands give out promotional products to their customers, it leads to better brand recall, consumer loyalty, consumer engagement, and more business for the brand, at quite low costs.