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BEST CRM SOFTWARE
Customer relationship management (CRM) software is a contact list with a brain. It not only records your customers’ contact information, it remembers the details of your relationship and every interaction, whether by phone or email. That information is a gold mine of opportunity, allowing you to identify prospects for up- or cross-sell, convert existing customers to new products or services, target new marketing, or even track invoices. Choosing the right CRM software for your business can dramatically improve your team’s collaboration and productivity, increase sales, and even heighten customer satisfaction.
CRM software can deliver those benefits because they organize and record the institutional knowledge all businesses maintain about their customers. Employees might use a spreadsheet to pass on information about past sales or share email threads that show a customer has been a loyal patron. But such information is often left to casual word of mouth, which means it’s often missing when needed or entirely forgotten. CRM software keeps this information in one place, efficiently organizes it, and makes it possible to take immediate action upon, such as sending a loyal customer a gift card on their birthday or offering an up-sell opportunity to a platform from which you know their business can benefit (based on previous conversations). The key is to select the software that’s right for the way your team works.
Following is a list of the top CRM softwares available in the market.
Act! Essentials — Act! Essentials, by Swiftpage, marries contact management with e-marketing to help you get organized, convert new customers and get more from existing customers. The software takes the guesswork out of choosing where to focus time and resources by offering you intelligent, prioritized recommendations based on the level of engagement of customers and prospects.
AllProWebTools— If you’re looking for a simpler way to acquire leads and maintain customer relationships, AllProWebTools’ CRM software is a unique integrated solution. This CRM tool is part of a business suite that also includes email, Web and e-commerce hosting, marketing, task management, and timecards. Having all these tools available from one dashboard keeps you organized and saves you time.
Apptivo CRM — Apptivo CRM combines contact and lead management with project management and marketing software to help your business connect better with customers. Apptivo CRM is part of Apptivo’s suite of business solutions.
Avidian/Prophet — Use Outlook as your CRM software with Avidian. The company’s own Prophet CRM turns your inbox into a full-featured, mobile-friendly CRM solution. From contacts to emails, tasks, notes, appointments and meetings, Avidian also syncs all your data in a familiar platform you likely already use every day.
Base — Called an “intelligent productivity platform,” Base is all about using data to help your business make wiser, more informed sales decisions. It closely monitors your sales pipeline, sales rep activities, goals and quotas to make sure your team is productive and succeeding.
Bluenose — Bluenose combines big data analytics with powerful technology for customer-success management. Known as a “Customer Success” platform, the software empowers software-as-a-service (SaaS) businesses to proactively manage and engage their customers through its insight-driven toolkit, built-in playbooks and more.
BoomTown! — Do you own a real estate business? BoomTown’s predictive CRM software is designed specifically for agents, teams, brokerage firms and other real estate professionals. Services include lead generation, a website builder, success management and the ability to manage multiple offices.
bpm’online — Get end-to-end process management, from lead generation to ordering to customer service. More than your traditional CRM software, bmp’online combines sales, marketing and help desk functions so you can be there for customers every step of the sales journey.
Buddy CRM — True to its name, Buddy CRM acts as a small business’s CRM BFF for establishing and keeping customer relationships. It starts by giving you all the information you need about customers before you even contact them, so you’re always prepared for a sales call or meeting. Buddy CRM also gives you at-a-glance looks at the status of your business throughout the sales cycle, so you can pinpoint hot leads, identify where and why sales are lost, monitor KPIs and track team activities from a single screen. It also comes with a mobile app, so you can take Buddy CRM with you wherever you go.
Bullhorn — Own a service-oriented business? Bullhorn CRM is specifically built to help service providers strengthen relationships with customers while improving sales productivity and driving growth. There are also dedicated CRM software offerings for niche businesses, such as staffing and recruitment firms and PR agencies.
CampaignerCRM — Campaigner offers two types of CRM software. One is for businesses that deal with shorter, simpler sales processes, and the other combines CRM with sales-process management to help companies with longer, more complex sales processes. The latter option offers more advanced functionalities, such as reporting, customization, a sales process API and more.
Capsule — Capsule aims to make CRM as simple as possible by offering six core capabilities to help you run your business: managing relationships, managing the sales pipeline, organizing emails, saving contact histories, performing task management and completing customization.
Commence — Specifically designed for small to midsize businesses, Commence is a Web-based CRM software that’s both powerful and affordable. It’s also designed for fast deployment, meaning it’s easy to implement and you can get started right away.
Contactually — Contactually is all about getting the most out of your CRM investment. It is built to help businesses convert existing leads into closed sales, build relationships for long sales cycles, stay on top of revenue opportunities and get more prospects down the sales funnel.
GoldMine — Need a premise-based CRM software? Unlike cloud-based CRM software, GoldMine is installed on your own servers and infrastructure to give you more control over your software. In addition to its many CRM features, the company also offers one of the best customer support systems, so you can get help right when you need it.
