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APPLICANT TRACKING SYSTEM
What is call tracking? How can a call monitoring system increase revenue? And why aren’t all call tracking companies or call recorders created equal? CallFire’s call management software, or VoIP call tracking, can help you swiftly identify which advertising channels are the most effective for your business. Use our phone number tracker on incoming calls to find out how long phone calls last, whether your employees are handling complaints efficiently and where customers are hearing about your business. Purchase a local, toll-free track phone number – or multiple numbers – from our database. Use 800 number tracking to find out the source of leads by tracking a call from a specific advertising channel or region. Keep a comprehensive record of customer conversations with our call log software. Monitor calls and study your call analytics to see which phone numbers are pulling in the most leads. Grow a call tracking database and customer call log. Start making your business more efficient with our analytic call tracking services.
Inbound call tracking software attributes inbound phone calls to their sources. By generating different local and 1-800 numbers for advertisements, locations on a website, and pay-per-click campaigns and keywords, organizations can track which sources are generating the most calls. Further, products often provide advanced call routing and interactive voice response systems to qualify leads and provide more granular reporting. Inbound call tracking products are most frequently used by marketing teams to better measure the success of specific marketing campaigns. Inbound call tracking products integrate with digital analytics and digital advertising tools to include offline conversion in overall funnels. They also integrate with CRM products to successfully log and track leads.
Call tracking determines how a prospect called your business. It’s a cloud-based software that bridges the gap between sales calls and advertising spend, allowing your investments to be tracked back to calls and ultimately, sales.
Call tracking software records information about incoming telephone calls, and in some regions even the conversation. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves. Call tracking is a method of performance review for advertising and/or staff. It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.
Call tracking software allows you to identify where your phone leads are coming from whether it’s a print ad, an online ad, or link from another website. We looked at the most popular options and rising stars and decided to review CallRail, CallTrackingMetrics, and Convirza. These companies covered the range of options for small businesses in terms of available features and price.
To qualify for inclusion in the Inbound Call Tracking category, a product must:
- Generate unique numbers for different advertising campaigns
- Track which campaign individual calls are coming from based on unique numbers
- The best Inbound Call Tracking Software products are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
- Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores. Leaders include: DialogTech, Invoca, CallSource, CallRail, Marchex, and CallTrackingMetrics
High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: RingDNA, Retreaver, Truly, LeaseHawk, and PhoneWagon
- Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: CallFire and Call Box
- Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: Convirza , Telmetrics, and ActiveDEMAND
CallHippo
The most powerful and easy-to-use VoIP based Virtual Phone System, which takes your business productivity & sales engagement to the next level.
MyOperator
It serves as a virtual intelligent phone operator for businesses that manages, tracks and stores all the call details and business leads. They offer Toll Free number with a smart call management system or virtual PBX system or Interactive voice response (IVR). It helps to builds a target database which can be used to improve your sales and data.
CallRail
CallRail call tracking software provides call analytics to data driven marketers so they can improve customer acquisition. Delivering intuitive self-service software to businesses that care about phone calls, CallRail enables smart marketers to know what makes their phone ring.
