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What is a sales promotion strategy?
Asked by unknown
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Sales Promotion Strategies. There are three types of sales promotion strategies Push, Pull, or a combination of the two. A push strategy involves convincing trade intermediary channel members to push the product through the distribution channels to the ultimate consumer via promotions and personal selling efforts.
What are some examples of promotion?
Asked by unknown
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Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).