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What are the benefits of marketing automation?
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The marketing automation software benefit a business overall whilst Reduce your staffing costs, Increased revenue and average deal size, Be more effective, Less repetition, more creativity, Improves accountability of marketing & sales teams, and targets potential customers across multiple channels.
What is marketing automation primarily used for?
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Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes, like emails, social media, and certain website actions.
How does marketing automation software cater to workflow?
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1 Answers
Marketing automation software is an advanced platform that is designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance which aids engaging, retaining and growth.