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What do corporate gifts signify?
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In general, the company gift allows the company to express appreciation for the relationship that exists between a given party and the company. The gift also signifies that the company feels it has benefited from the relationship and wishes to continue enjoying the benefits associated with the connection.
What is the definition of a gift?
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A gift or a present is an item given to someone without the expectation of payment or return. An item is not a gift, if that item, itself, is already owned by the one to whom it is given.
Which companies employ approach of corporate gifting?
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Companies of all sizes and in varying circumstances employ approach of corporate gifting.