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What is marketing automation primarily used for?
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Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes, like emails, social media, and certain website actions.
What is SEM in digital marketing?
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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
What are the best practices in Advertising and Marketing?
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The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and audio. If you're thinking about joining the thousands of businesses who already advertise on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketi