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What are important virtues of Advertising?
Asked by unknown
1 Answers
You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas. You can be consistent. Presenting your company's image and sales message repeatedly to build
What are drawbacks of Advertising?
Asked by unknown
1 Answers
It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once. It takes tim